Soho Florist Choice - Flowers Soho

At Flowers Soho, our Florist Choice bouquets are designed fresh each morning in the heart of Soho, just moments from the buzz of Oxford Street, the theatres of Shaftesbury Avenue and vibrant Dean Street. Drawing on years of hands-on experience, our skilled florist team selects the season's best stems to create unique, artful flowers you simply can't get off-the-shelf.

When you choose Florist Choice, you're trusting a local expert who knows which blooms look their best today - from romantic pastels to bold, modern colour palettes. Tell us the occasion and we'll handle the rest, crafting hand-tied bouquets that feel personal and genuinely special.

We offer reliable same-day delivery across Soho and nearby areas including:

  • Covent Garden
  • Mayfair
  • Fitzrovia

Place your order before 3 PM for guaranteed same-day flower delivery to homes, offices, studios and restaurants. Every arrangement is carefully packed in water, so it arrives fresh and ready to display.

You can walk in to discuss your ideas with our friendly team, or order online in just a few clicks. However you choose to shop, Flowers Soho is your trusted local florist for thoughtful, expertly curated flowers that reflect the character and creativity of Soho.

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FLORIST CHOICE FLOWERS
From a sunny corner of Dean Street to the edges of Covent Garden, this Flowers Soho Florist Choice bouquet radiates calm luxury. The arrangement is photographed in close focus, the center dominated by a soft white overlay reading Florist CHOICE ?200, as if the shop had sealed a promise into light. The palette blends pale pink garden roses, creamy white and pale lavender-grey roses, and white anemones with inky centers, all arranged with a careful hand that speaks of nights spent arranging for celebrations in Soho venues. Around them, blue eryngium thistles punctuate the design with architectural drama, their cool, steel-blue tone a refreshing contrast to the petals. Foliage-eucalyptus-like leaves, and dark burgundy or plum-tinted foliage-adds depth and a humid, forest-like scent in some imaginations. The bouquet's texture is abundant, natural, almost wild in its beauty, yet clearly curated by an experienced stylist for a high-end event or a meaningful gift. The lighting is soft and natural, with a shallow depth of field that makes the flowers pop, while the blurred cityscape hints at the neighborhood's creative energy-think Berwick Street Market aromas, a nearby theatre district, and leafy pockets near Soho Square. Ready for same-day delivery across Soho and Holborn, the design speaks of thoughtful preparation, seasonal sourcing, and a customer-first ethos that makes every bouquet feel bespoke and memorable.
FLORIST CHOICE £200
£200.00
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Soho's light-flooded simplicity meets couture floristry in this tailored bouquet. Creamy whites and pale blush tones form a serene backdrop, carried by cloud-like blooms that might be garden roses, peonies, or ranunculus, interspersed with tiny sprigs of pale pink fillers. Lush eucalyptus rounds anchor the arrangement, their cool scents and silvery sheen inviting a moment of calm. Each stem appears meticulously set to invite both the gaze and a gentle brush of petals against the surrounding greens, while slender olive branches add a Mediterranean note. The lighting is soft and diffuse, as if morning sun nudges through a shop window on Dean Street, lending warmth without glare and highlighting the bouquet's gentle texture. The flower palate is balanced, designed for a truly special occasion-the drama lies in the restraint, the way cream and ivory meet with a whisper of pink to convey affection without excess. This Florist Choice arrangement reads as a confident blend of colour and form, a gift that feels personal, refined, and lasting. For same-day delivery across Soho, the team at Flowers Soho brings a touch of couture to doorsteps in Carnaby and beyond, turning ordinary moments into a memory worth cherishing.
FLORIST CHOICE £300
£300.00
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A richly textured, hand-tied bouquet presented with the confident ease of an experienced London florist - lush, romantic and slightly wild. The composition centers on large, fully open garden roses in a spectrum from creamy beige and soft, dusty peach to muted mauve, contrasted by deeper fuchsia and burgundy roses that add depth and drama. Interspersed are ruffled peach ranunculus or similar delicate multi-petalled flowers, sculptural white chrysanthemums with many slender petals, and sprays of tiny white filler flowers that suggest gypsophila, lending a delicate, airy finish. Brown-red twiggy sprigs bring a hint of rustic structure while abundant silvery-green eucalyptus and mixed foliage give the bouquet a contemporary, organic silhouette and a fresh, calming scent. The light is soft and bright, the background deliberately blurred into pale fabric tones so that every petal edge and leaf vein reads clearly. A crisp white rectangular frame is superimposed over the image, showing elegant script that reads 'Florist' with 'CHOICE' in neat sans-serif capitals beneath, and a bold price displayed as '£150', signalling an artisan-selected arrangement. As a Soho-based floral offer, this piece is imagined for occasions from intimate weddings to special gifts delivered across Carnaby Street and Berwick Street Market; prepared with the kind of attention to proportion and freshness you'd expect from Flowers Soho, it balances modern bohemian form with classic romance and seasonal fragrance.
FLORIST CHOICE £150
£150.00
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There is a gentle, English-garden grace to this bouquet, where soft blush garden roses sit at the centre like small, breathy clouds, surrounded by clusters of glossy white berries and fine sprays of tiny white filler flowers that suggest waxflower or astrantia. The overall palette is restrained and elegant: pale pinks mingle with whispers of deeper rose tones and creamy white accents, set against a backdrop of cool, silvery eucalyptus leaves that diffuse a calming scent reminiscent of early strolls through Soho Square. Taller, slim floral spikes peek from the edges to give the composition movement, while pockets of deeper pink or burgundy provide a subtle counterpoint and shadow. The stems are hand-tied with a cream ribbon, forming a relaxed, garden-picked silhouette that reads as both romantic and convivial. Photographed in soft natural light, the bouquet sits before a blurred, carved plaster backdrop, which heightens its refined, bespoke character. A white frame overlay identifies the design as a florist's choice and notes a price of 50, signalling a curated option for customers who prefer to leave the selection to the florist's eye. Crafted with the tactile contrasts florists prize - velvet rose petals against waxy berries and silvered foliage - it is a bouquet suited to many occasions: a housewarming near Old Compton Street, a milestone birthday, or a quiet thank-you to a friend. Flowers Soho prepares similar hand-tied bouquets daily, drawing on local seasonal picks to keep each delivery fresh and personal across the neighbourhood.
FLORIST CHOICE £50
£50.00
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This intimate, tactile image captures a hand-crafted bouquet that reads like a short love letter from a florist's hands: at its heart is a dramatic, almost-black burgundy dahlia whose dense, velvety petals create a theatrical focal point. Surrounding that centre are lush garden roses in soft peach, creamy ivory and pale blush, their layered petals offering a familiar, comforting perfume. Interspersed throughout are dusty blue eryngium sprigs, their architectural spikes and silvery-blue hue introducing a cool, modern counterpoint to the warm roses. Small, pale green or white berries - hypericum in subtle clusters - add delicate punctuation, while a mix of eucalyptus and darker foliage provides a leafy framework that breathes and softens the whole arrangement. The photographer has warmed the image with gentle, natural lighting that highlights the tactile details: the curl of rose petals, the velour of the dahlia, and the bristly sheen of the thistle. A white, slightly transparent square with rounded corners sits over the bouquet; inside, flowing white script reads "Florist," a modest uppercase "CHOICE" follows, and the price appears as "?60" in a bold sans-serif. This overlay identifies the design as a florist's choice, the sort of carefully curated seasonal bouquet a Soho florist might assemble for delivery to a rehearsal dinner on Dean Street or a birthday on Carnaby Street - designed to feel both spontaneous and expertly composed.
FLORIST CHOICE £60
£60.00
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An overhead, tightly cropped view of a luxury 'Florist Choice' bouquet, composed with the careful eye of a neighbourhood florist in Soho. At the centre are large, full-headed roses in soft blush, creamy white and warm peach tones, their petals layered like silk and catching a soft daylight that emphasizes their delicate translucence. Interleaved among these are dusky lavender-tinged roses that add a cool, romantic counterpoint, while tiny white filler flowers and pale pink waxflower clusters thread through the design, creating a gentle, intricate texture. Sprigs of fluffy dried grasses and tan seed pods lend a tactile, natural contrast to the fresh blooms, suggesting a hand-picked quality and an appreciation for seasonal materials. Generous eucalyptus foliage, with its rounded, dusty blue-green leaves, frames the bouquet and gives a fresh, earthy scent you can almost imagine from the image. Across the floral surface sits a semi-opaque white rectangular frame bearing crisp white lettering: the flowing script "Florist Choice" is set above "CHOICE" in a neat uppercase sans-serif, and the price "?70" appears in bold white numbers beneath. The light, composition and textures suggest an artisan hand-tied arrangement perfect for gifting after a wander down Carnaby Street or for same-day delivery across Soho and surrounding streets. As presented by Flowers Soho, the image conveys quiet luxury, expert selection and a sense of occasion-soft, elegant and distinctly local.
FLORIST CHOICE £70
£70.00
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A richly textured, florist-selected bouquet sits center-frame beneath a neat white overlay that reads 'Florist Choice' in flowing script, with 'CHOICE' in smaller caps beneath and a prominent '?100' anchored at the bottom, immediately communicating the bespoke offering and its price. The flowers present a lush, layered tableau: large, fully double pink garden roses dominate, their many ruffled petals folding inward like velvet, while clusters of plum-coloured hellebore-like blooms add a deep, moody counterpoint. Pale purple-and-white striped sweet peas and frilly spray blooms weave through the composition with a delicate, airy rhythm, and peach-to-coral ranunculus contribute soft, concentric layers that glow against the greens. Creamy white accents lift the palette and keep the arrangement luminous, while abundant greenery - from fine, trailing tendrils to broader textured leaves - creates a garden-harvest backdrop and a sense of movement. The bouquet is held gently at its base by a pair of hands; a light-coloured sleeve and a softly blurred studio background hint at an artisan florist at work. Imagine the scent of heady roses, fresh cut stems and verdant leaves; the piece reads as a private, celebratory offering designed for birthdays, intimate weddings or to say 'you are cherished.' As a Soho-made arrangement, it feels at home near Carnaby Street and Berwick Street Market, ready for careful delivery to neighbours and West End recipients seeking a premium, florist-chosen gift.
FLORIST CHOICE £100
£100.00
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